Name: HeyGen
Uploaded: 2025-02-27T19:16:12.441Z
Duration: 19 min 28 s
Description: HeyGen

Transcript for "HeyGen": Awesome. Thank you so much. That was great. Next we have HeyGen. HeyGen is the AI video generation platform that is redefining what is possible for marketers. You can create professional videos just from text in minutes, localize content from 170 languages instantly, and scale your personalized video strategy with no production crew needed. It's pretty awesome. And whether you're repurposing ebooks, launching global campaigns, or creating on demand webinar, HeyGen makes video creation faster, smarter, and more accessible than ever. Here to present is Holly Shao, who looks after b two b marketing, and Joshua Hsu. He is the cofounder and CEO of Heigen and on a mission to revolutionize visionaries visual, excuse me, storytelling with AI. He's a former Snapchat engineer. He led innovations in ads ranking, machine learning, and computational photography. Now at HeyGen, he's transforming how brands create scalable, impactful video content to connect with audiences like never before. So welcome to the stage, both of you. Awesome. Thank you so much for having us. Awesome. Cool. So hey, everyone. I'm Holly, and I lead our b to b marketing efforts at HeyGen. I'm so excited to be here with my fellow marketers today and also hearing from the other incredible companies who are pushing the boundaries and helping teams stay competitive in this rapidly evolving market landscape. Because as marketers, we're all navigating the same challenges. Right? Like, how do we stand out in our market? How do we engage our audiences effectively? And results in a world that's moving faster than ever. So in a few moments, I'll hand it over to our cofounder and CEO, Joshua Xu, who will take the stage for an exciting live demo of HeyGen. But before we dive into the demo, let's talk about the world we live in today and why video is now an essential component to staying ahead of your competition. So if we take a moment to zoom out, it's clear that we live in a video first world. Globally, consumers are consuming more video than ever before and in fact, YouTube is the second largest search engine with one billion hours of videos watched daily. And I'll be honest, I'm definitely contributing to this number. But for marketers, this shift is impossible to ignore. Right? Today, 91% of businesses use video marketing. And this year, 82% of all global internet traffic will be video content. So what this data tells me is that it's no longer about do you use videos in marketing because we probably all do to a certain extent even if we create one video a year. But it's now become how are you scaling your video marketing strategy to really meet your audience where they're at. And I think as a marketing leader, we all want to create more videos. But the challenge for us is how do you keep up with the demand for high quality video content without breaking the bank or burning out your team. But producing high quality videos is a burden for most companies. Right? It's costly and time consuming. And typically, teams usually have the budget to create one super flashy ad or brand video a year, which leaves barely any resources to create other types of videos. And what we hear from our customers is that their marketing teams struggle with limited in house video capabilities, the high costs and frequent delays to outsource the production. And for companies serving or want to serve global audiences, localization is extremely complex and costly. So video creation has historically been riddled with challenges. But with AI, marketing teams can now quickly create quality videos on demand and at scale. So that's really where HeyGen comes in. With HeyGen, your marketing teams can create videos 10 times faster and cheaper while maintaining creative and brand control. And at our core, our AI video generation platform helps you do four things. So to start, you can create videos completely from scratch, no camera or production needed. So whether that's a product explainer video or a one to one video of your CEO thanking your customers, you can easily create those with HeyGen. And my, favorite part is actually the ability to go back and easily edit the script and video if anything changes last minute, which we all know happens a little too often. Right? You can also turn any written content into a video in just a few clicks to help you repurpose what you already have because I'm sure most of you are sitting on a gold mine of content. And if you want to reach global audiences, you can localize any of your existing videos into over a 70 languages and dialects. So this could include localizing a conference keynote, brand video, trainings, how tos, and so on. And last but not least, you can leverage our hyper realistic interactive avatars to answer questions in real time from web visitors, prospects, and customers twenty four seven. So HeyGen is really here to help you scale your video marketing without the traditional headaches. And without further ado, I will hand it over to our CEO, Joshua Xu, to show you HeyGen in action. Over to you, Joshua. Yeah. Thank you, Holly. Yeah. Hey, everyone. My name is Joshua. I'm co founder and CEO of HeyGen. So yeah. I think with, Holly, give the intro about, you know, what are the problem we are trying to solve. I think, you know, one thing one way to look at Pageant is really we are building the tool for content professionals to create video easier. So with that with that said, I'm gonna kick off, a demo from our side. Give me one second. Alright. So, yeah, I'm I'm the I'm I'm on the homepage of the, HR product. So, to start with, the with the demo, I want to share just one quick, you know, videos, created using my avatar. And, basically, what I did basic, put in the script out here and then, generate it. Let's take a look what that look look like. Hey, DemoFest. I'm Joshua's digital twin, and I'm here to give you a quick overview of HeyGen. For those who aren't familiar with us, we're an AI video generation platform that helps marketers create professional videos in minutes. With HeyGen, you can create videos from scratch, no production crew needed. You can also turn any written content like blogs, ebooks, and PDFs into videos in minutes. And you can localize videos instantly into more than 170 languages and dialects without reshooting. Here's Yeah. So this is, one of the video that, you know, we can create it with HeyGen by just type simply type in the text. Next, I'm gonna share, you know, how this can be done in, you know, in the in the product. So, so first of all, I created my avatar on Pageant. You know, you can simply just create, you know, an avatar, by, uploading, of two minutes of, footage of talking in front of camera, or you can also up upload a photo after. I'm not gonna go go through the process of, you know, creating an avatar today. But, as you can see from this tab, we have, you know, a lot of, different tech category at preset stock avatars. You know, you can see from the, professional avatar, these are all the avatars that, the customer can use it for, you know, you know, on their products with the videos of, you know, the product announcement videos. And, and then we also have a a bunch of, lifestyle, avatar where you can see that, you know, it come with us, Avatar sitting or standing or even have a a side face that you want to use, to demo some of the ideas you want you want in the video. And last but not least, we also have a lot, you know, a library of a UGC avatar that is the best fit for social media content, advertising content. And and one thing to know that, a lot of this UGC avatar are actually generated by AI. So, if you look at some of example here, you know, you know, it would be cop copyright free because this entire library would be, created by AI. And meanwhile, I think as a customer, you can also create your own avatar and use it for your own social media content. So, with that said, I'll I'm gonna quickly jump through, you know, the creation process, after you have the avatar on Pageant. So I'm gonna simply open up this video. So it's gonna take us, actually, no. I'm gonna create a new one. So, let's say, core. This is what we call the editor. So the the whole editor, you know, is text based. Essentially, we just need to pick the avatar, over here. Let's say I wanna pick up, any, I wanna start with, this uptime, let's say. And then, on the left hand side, you know, we just need to type in the script. You know, let let me give you one example. So welcome to my demo, session about Adrian today. I'm gonna showcase Showcase the, text based editor. And blah blah blah. You know? And, basically, what we need to do is just, like, type in the script, and then we can just pick up the voice here. Let's we just use this voice, and then we can do some simple editing, over, on the on the right hand side. So give one example, just, like, add a simple title, HeyGen demo. And then I think what's nice about this text based editor is that we can actually, you know, animate all the elements based on the text animation. Maybe let let me just, like, give one more example here. Demo. And then let's call it another one as a text editor. Right. So, what it does is that, you know, we can actually, annotate this animation right here. Give you one example. We can just animate it based on exactly the script that we want when it show up and when it, when it actually, zoom out. Give me one session. One second. Alright. So I want the Hegen demo to be, showing up as a, you know, animation when I say demo session about Hegen. And then I want to say, test editor, starting from at this point, let's say. Right? So, let's just quickly watch the preview of what it would look like. So give me one second. Welcome to my demo session about Hagen today. I am gonna showcase the text based editor. Yeah. So the entire, you know, philosophy about this editor is basically we want to enable, all the content professionals, enable everybody who do not have a professional, you know, video editing skills to be able to create video simply. And we think the best interface for that is actually, you know, a text, editing interface, which we wanted to create experience as simple as writing a document. And then as soon as you have the text content, I I'm sure all the I'm sure everyone of you have a lot of, text format content, image format content, and we would love to take that and just, like, simply assemble that on the platform. So, yeah, with that said, you know, once we do some editing okay. Maybe I I can quickly add a background here. I'm I'm gonna just, like, pick a random one. Let's let's call it this one. Right. Oh, actually, not a good idea. Give me one second. Just prod at a a side like this. Right. And and lastly, just let's simply, you know, click submit the video, and then the video will be, going to the processing, stage, and it will be ready in a couple of minutes. So, yeah, that's kind of, like, what the creation process look like. But the same pro you can imagine that, you know, you can use the same process to create, ads videos, the vertical, you know, creative testing, for, you know, social media, for, Facebook advertising, Instagram advertising. So in fact, I think because you can actually create a video with just a single script, where you can that means also you can actually, spin up a lot of our, AB testing for your content. I'll give one example step. One one of the most typical workflow we see from our customer is that, they spin up, you know, 10 different version of the, script version, let's say, using with the help of chat g p t. And then simply, we can just open up the editor and copy paste the script over there or use our API to, you know, programmatically create those videos. So yeah. And that's the, what the creation process look like. And, and lastly, I wanna quickly talk about, you know, you know, the localization piece about HeyGen. So, you know, I think we do two ways you can look at HeyGen is that, first of all, you can create the after videos, and second you can also, you know, translate a video that you may not create on HeyGen or you film it with, you know, a camera or you create it in somewhere else. So what it does is that it just simply takes a video from here. Let me give quick example. So, yeah, this is me. And then you can simply just select the target language that, you know, you wanna translate to, and and then just, like, click on this translate translation button. And then it will then translate the entire video. You know, first of all, not only maintaining your voice, your expression, but also, you know, I'm doing the lip sync on the speaker. So it's just like the same person speaking a different language. Okay. Okay. So, this video is ready. I'm gonna just, like, quickly play around that, I think, to, wrap up this demo. So give me one second. Welcome to my demo session about Hagen today. I am gonna showcase the text based editor. Cool. Awesome. Yeah. So that's it, what it look like, you know, creating a video on Hagen. It's very simple. I'm actually gonna share this, link, with you guys all. If you wanna take a look at the video, so you can feel free to, feel free to to open the link. Give me one second. Okay. Awesome. I think this is just work. Alright. So I think that is the, demo session, and I'm gonna hand it back to Holly to quickly talk about the different, use cases. Yeah. Cool. Thank you so much for the demo, Joshua. So Joshua kinda just showed us a few ways you can leverage HeyGen to create videos on demand. But I think what's truly powerful is how HeyGen removes the creative bottlenecks and time constraints to support your entire marketing strategy across, you know, every stage of the funnel. And so this slide here summarizes some of the ways you can leverage HeyGen based on your goals as a marketing team. So whether you're looking to drive more awareness, increase conversions, or deepen customer relationships. And you don't need a massive budget or a huge team to make it happen because HeyGen gives you the tools and solutions to scale your video marketing without the typical bottlenecks. So with that thank you all so much for joining us today. I believe we have time for a couple of questions so I don't know if you want to take a look at some of the questions that are coming in but let me go ahead and unshare. Cool. So the first question that we have from Jacqueline is what if I want to create an avatar of someone on my team who is not available to sit in front of the webcam to verify? Joshua, do you wanna take that one? Yeah. So, but first of all, I think verification is a very important component of our platform. So we do require every single app that created on agent would need to get the, first part consent of that person. So that's one. Second, you know, it's actually very typical that, you know, someone, from a team is not available from a webcam. So we do allow people, you can share the QR code, with that particular person. And then, as soon as the, the individual can open up with their phone, open up a QR code, and they can scan that and, scan the QR code QR code, then they can they will be able to verify on the phone. That's one way to do it. And the other way to do it is that, the individual can also recall the consent in advance, and then you can also upload the consent on on, you know, on on HeyGen so that you can help that person to create the avatar. Yeah. Awesome. Thanks, Joshua. The other question that we have is, can you upload a voice over, or do you have to generate from a voice that is in the platform? Yeah. You you can definitely upload a voice over as well. Yeah. Cool. And then, just to add to that too, we also have an integration with ElevenLabs as well. So if you do use ElevenLabs, I know they just presented earlier. We do have an integration that you can use with their voices. Mhmm. Cool. I think those are kind of, most of the questions. But, Alexander, anything else we can, help answer before we head off? I think we're all set. Thank you guys so much. That was really fantastic. I know everyone was really looking forward to this one. So I'm going to scoot off. I'm going to just go to the next stage. For everyone here, you can stay here if you want. The next presentation should be cast on all stages. So thank you both again, Joshua, Holly, and, looking forward to seeing you at another AI Marketing Alliance event. For sure. Thank you so much for having us. Cool. Awesome. Thank you. Yeah. Bye.