There’s no doubt that buyers form opinions about a brand even before they take a demo of the product. Building a brand and experience that audiences trust isn’t just “nice to have”—it’s a requirement.
Many B2B companies are starting to crack this code by creating and distributing content that educates, engages, and even entertains. And in our humble opinion, three channels reign supreme: Digital Events, Content, and Community.
How can you win in these areas?
We’ve assembled the best and brightest B2B marketing experts to break down each channel to help marketers like you build your marketing program like a media company.
Here's what you'll learn:
Psychology of a modern B2B buyer
How to effectively use digital events to build relationships with your prospects/customers
A content framework that you can use to get your buyer’s attention
Creating community programs as a way to accelerate your word of mouth
We have assembled some experts to break down each channel and dive deep into tactics to help you build a great B2B brand.
Head of Marketing
Sr Director, Global Strategic Events
Head of Community
6:00 PM - 6:30 PM UTC
Why is it important for B2B brands to think like media companies
Next-generation software companies will have a media company embedded inside.
Because feature differentiation will disappear, the winning brands will be obsessed with building an audience and delivering...
6:35 PM - 7:05 PM UTC
How can digital events help you build relationships with your buyers
With the world moving to remote and hybrid, the best B2B brands have figured out a way to build relationships at scale digitally with their prospects and customers.
Sarah Reed, Senior Director at Zendesk,...
7:10 PM - 7:43 PM UTC
How can you build an audience through your content strategy
Never before have brands and consumers had the ability to create and consume content at scale. Because of the iPhone and the internet, and social media, anyone can produce and distribute.
Hear from Sangram...
7:45 PM - 8:15 PM UTC
Community as a fuel to engage your audience
The power of Community is boundless, and B2B community-led marketing can positively impact the whole customer lifecycle.
Join Janessa Lantz, VP of Marketing at dbt Labs, Nisha Baxi, Head of Community at...