There’s no doubt that buyers form opinions about a brand even before they take a demo of the product. Building a brand and experience that audiences trust isn’t just “nice to have”—it’s a requirement.
Many B2B companies are starting to crack this code by creating and distributing content that educates, engages, and even entertains. And in our humble opinion, three channels reign supreme: Digital Events, Content, and Community.
How can you win in these areas?
We’ve assembled the best and brightest B2B marketing experts to break down each channel to help marketers like you build your marketing program like a media company.
Here's what you'll learn:
We have assembled some experts to break down each channel and dive deep into tactics to help you build a great B2B brand.
Next-generation software companies will have a media company embedded inside.
Why?
Because feature differentiation will disappear, the winning brands will be obsessed with building an audience and delivering...
With the world moving to remote and hybrid, the best B2B brands have figured out a way to build relationships at scale digitally with their prospects and customers.
Sarah Reed, Senior Director at Zendesk,...
Never before have brands and consumers had the ability to create and consume content at scale. Because of the iPhone and the internet, and social media, anyone can produce and distribute.
Hear from Sangram...
The power of Community is boundless, and B2B community-led marketing can positively impact the whole customer lifecycle.
Join Janessa Lantz, VP of Marketing at dbt Labs, Nisha Baxi, Head of Community at...