Name: The Anatomy of a B2B Video That Converts (From First Frame to Final Cut)
Uploaded: 2026-05-26T18:04:12.297Z
Duration: 38 min 56 s
Description: The Anatomy of a B2B Video That Converts (From First Frame to Final Cut)

Transcript for "The Anatomy of a B2B Video That Converts (From First Frame to Final Cut)": Hey, everyone. Really excited for session number two. For this, we have Adamola Adalakun. Adamola started his career as a professional magician, and there might be some of that in just a minute. And as it turns out, it's the perfect origin story for someone who now makes b to b video impossible to scroll past. He is the founder of h u Media, a video production agency known for helping b to b brands build content engines that actually convert and not just look good. His clients have called a2 the kings of b to b video, and his work spans everything from concept to distribution. So if you've ever wondered why some brands make videos look effortless, Ademola is usually somewhere in the equation. With no further ado, please welcome Ademola to the virtual stage. What? That was an incredible intro. Hi. Thanks. How's it going? Good. Really happy to be here. I was telling you off stage that I'm still jet lagged, but I'll do my best to know. be here mentally. Did you know what? We I'm sure I'm sure like, the last conversation we had was pretty amazing, so I have no doubt that it will be the same. Yeah. I agree. I loved our last call, bro. Good to see you again. yeah. Likewise. So speaking of which, can we just talk about the magician stuff? Yeah. Do you want me to do the magician stuff, or do you want me to talk about it? I get mean, I can you want to, I mean, we talk, like, I I let's ask the chat if they wanna see a magic trick. I definitely wanna see a magic trick. Wow. I really like that gift. Oh, Shaila, Buffet. how did you find that photo of me? That was crazy. Yeah. That was really good. Wow. Okay. Awesome. Actually, you know what, Alex, if you. don't mind, just so people don't know that this or people know that this wasn't set up, can you maybe. choose someone to choose a card and then. we'll go there. is a great you know what, Shivica, you have that amazing gift in the chat. Why don't you I mean, that Adam, well, I'm I'm gonna let you take it from here, but, Shivika, Yeah. in the chat, you can interact with whatever Adam is saying. Awesome. So, Shivika, all you need to do is any card that comes to mind, say it out loud, and we'll try something with it. And if this fails, we can I'll just leave for today, and we'll I won't do the rest. Please do not. Please do not. Okay. Alright. Queen of hearts. hearts. Are you absolutely sure? I'll give you one chance to change your mind just in case you want to. Okay. Amazing. So the cool thing is, if you open the box here, do you see how there's a bunch of different cards? If we get super lucky, there should be one face down. You see that? And if you take a look at that card, it is in fact my gosh. Queen of Hearts. We're a 100%. Oh, that's awesome. That is awesome. Thank you. Oh my gosh. I like to keep see that I. don't know if you can see on the left hand side, there's all of the emojis. Everyone is kind of freaking. out. So, this is. awesome. Thank you, guys. Sweet. Well, I would love to I mean, we don't have that much time, so I wanna jump into it even though now my mind is a little blown and I'm a little distracted by that. But let's get into it. So I kind of wanna start talking about, like, what's broken a little bit with b two b video. I think that there's teams pouring a lot of money into video right now, and some of them are not seeing it work or converts. And so I'm curious, from your perspective, what do you think is actually broken? What do you think is overrated with video and b two b video specifically in 2026? Yeah. For sure. So, you know, when you go to a party or an event and you meet that person that just won't stop talking about themselves? That is the same with b two b video because a lot of the time, they start with, like, in this AI world or, like, we are the best in class for x y z, and people just tune it out because they don't wanna hear about the company that they're watching. They wanna hear about themselves. So a lot of the time what tends to happen is these companies spend so much money on production. They spend so much time on scripting and angling towards being the best in class or sounding like the best in class, and they don't realize that people don't wanna hear that anymore. They just wanna work with people that they like and that they can relate to. And it's almost like b two b, in most cases, is doing everything backwards. Like, if you were to write down a list of everything not to do for video, that is the state of most b two b companies. So I think it's the inherent sort of, like, focus on self versus focusing on what they're serving. So, actually, that's it's a good segue because I know and we have spoken about this in the past. But you have a bit of a hot take. And I'm wondering if this hot take is maybe in relation to sort of the talking about self, and it's that most companies don't actually know their ICP. Like, they have a slide deck that says that they do, but they may not actually. And so I'm wondering then if you can walk us. through what a real avatar real avatar work looks like, and why videos that convert actually come from teams treating that ICP maybe like a a best friend maybe is I I don't know. I'd love to to dive into that a bit more. Absolutely. So I think the way that I always explain it is you should know your customer like they're your best friend. Right? So you know your best friend. You know what they like. You know what they dislike. You know how to convince them of something to do if, you need to do that. Right? Because you know what they're gonna say in return. You know how they spend their time, all of those things. And what I find with most b two b SaaS companies when they come to us with an avatar document, it's very generic. It just says, like, person living in San Francisco in this position, like director of marketing, and, you know, has this budget. And I'm like, well, you're just describing most people in that position. Right? If you can't. picture one person, then you have a big problem. You should be able to say, okay. RICP, this is how they spend money because this is the time that they grew up in. They have a relationship with money where they don't like to spend it, or, like, they walk their dog every morning. They, like, they order this from Starbucks. They do this. They do that. And you should be able to describe them like they are your best friend. And if you do that, then you know exactly how to market to them. And what I find is the companies that have trouble going to market and, resonating with their audience is usually a problem that lies in the fact that they haven't spoken to their customer in, like, two to three years. So they have no idea who they're speaking to, and they're trying to cast a wide net to capture someone that they don't even really understand the qualities and attributes of. So for me, I'm like, if you know them like they're your best friend and you choose only one person to go after, then the content that you make for that person is always going to land because you'll know exactly how they think. You'll know what their wake up thought is, which is something that was taught to me by a dear friend of mine, named Louis Butterfield. And, basically, what it is is, like, when this person goes into work, what is the thing that they're thinking about that is keeping them up at night? Right? What is the thing they're thinking about that will help them get their promotion? They're not thinking, hey. We need MagentoX software that will, you know, maximize output and efficiency. They're thinking, hey. I'm screwed if I don't get a system that can organize me because I'll lose my job tomorrow. And if you know the thoughts and feelings, then you have a way better chance and almost 100 chance of marketing the right things to the right person. don't care. Where where would one start to to create that avatar? Customer interviews. So you bring people in, low stakes environment, reward them for their time. Ask them questions about their life. Ask them what they do time to time. Ask them the things that are keeping them up at night, and then build a profile that way. If you ask them work related questions, then they'll give you really shitty boring work related answers. Am I allowed to swear? I'll. stop if. that for it. okay. Yeah. So if you ask them corporate questions, they'll just give you the most vanilla responses that you can ever ask for. But if you try and relate to them and say, hey. I know that you experienced this problem. Can you tell me more about it? How has it impacted your personal life? How does it show up at work every day? And asking those sorts of questions, you you will typically find the answers that you need. On top of that, if you mind your sales calls, you'll get a really good sense of the things that people are most concerned about, and usually it's layered in corporate speak. So if if you wanna use chat GBT or Claude or whatever LLM you use to kind of synthesize all of the answers that you get and, you know, figure out a way to figure say like, understand what they're saying underneath the surface, then that's where you get some really good information as well. Cool. So we now know who to market to. I would love to also talk about now showing the audience or or talking about a specific b to b video that crushed it for you. I don't know if you have an example, but if we could see even just the first few seconds, like, why maybe describe to us what's happening on screen, like, why the brain stopped scrolling, and then we can kind of dissect it from there. For sure. I'm cheating a little bit because this is the one of the videos that we worked on. I mean, that's that's better. That's better. Yeah. Okay. Yeah. Awesome. The idea was brought to us by the team. So we worked with Slate on this, but the the, editing and execution was done by my team. So I'm just gonna figure out how to share my screen here. One second. Wait. Where is that button? Oh, just on the left hand side underneath videos. There we go. Yeah. Exactly. Perfect. Thank you. Okay. So let me know if you can see this here. Yep. Awesome. So I'll play the first five seconds. So if you look back at this here I'm gonna play without sound here. On a LinkedIn feed, like, you normally see pretty boring things depending on the sort of, like, place that you find yourself in. But if you see something like this, for most people, video games are nostalgic, especially, like, these eight bit sort of video games. So that has stopped the scroll for us here. And you're thinking to yourself a few things. Number one, hey. What's happening here? What type of video game is this? And if you're in social, then you're like, okay. I'm locked in because my life does feel like a video game, and I wanna know where this video ends. Right? So you're interfacing with this like it's a video game. And then from here, you choose your character, and it almost feels interactive because you're like, okay. Well, typically, when I'm watching a video, I'm just watching it. And here, I feel like I'm actually in the character selection mode. So as you can see here, it did quite well on LinkedIn, and I can go into the sort of psychology behind what the slate team was thinking and how we edited it a bit more. Are you cool for me to stop sharing, or did you wanna watch a. bit more? Yeah. No. Go for it. Yeah. Yeah. Cool. Let's get into it. Yeah. So I find the best content out there is, number one, immediately relatable. And number two, it sparks a question in the viewer's mind. Right? So the problem with most sort of b two b software or task content like I mentioned earlier is when it starts talking, it's like, hey. We are the best in your brain immediately goes, okay. What is this? And you think to yourself, it's a company. And then you ask that question, you say, okay. Well, that company is gonna try and sell me something, and you immediately swipe away. Right? In this case, where it's a video game, you're like, what is this? Who are these people? What's about to happen? If I press start, what goes on? And at every moment in time, there's a question going on in your head. Right? And the best content out there, it allows you to ask that question whether you realize it or not. It's usually subconscious. And then right as that question is being answered, it introduces a new question. Right? So there are these loops that continuously happen throughout that piece of content. So if you want me to send it in the chat, just. think of Yeah. possible. If you guys take a minute to watch it, think about the questions that are popping into your head and why you stay locked in, and you'll typically find it's because there's an unresolved conflict, and then it moves into, okay, the conflict looks like it's being resolved, a A new problem is being introduced, more questions, and then the video sort of ends on a high. So. if I can summarize all of that, thank you for allowing me to talk for, what was that, forty minutes? Basically, what you have to do in these cases and why that video worked so well is because it evoked emotion in you. Like, it evoked an nostalgic feeling where you have, like, this video game in front of you, and it spurred a ton of questions that go unresolved until the end. So, lots of video that work. also, Sanders said in the chat, nostalgia marketing for the win, which I also think there's an element there, like, the the video game element. I need two it's two things here. I think one, it's the nostalgia, which is amazing. But also two, the fact that you choose your own characters and actually get involved in the video, you're suddenly hooking someone in and, like, keeping them engaged throughout that. video rather than just passive watching. Exactly. Exactly. And that is a feeling that most great videos evoke. Right? Whether you're an active participant or not, if you're able to get into like, if you're able to feel something for the person on screen or feel something for the situation on screen, you do feel involved, and that that. should be the point of any video. Yeah. So I think that's a great segue to talk about storytelling a little bit. There's some I would say, and you've actually touched on it, that there really isn't storytelling in b two b or at least there's not a whole lot of storytelling in b two b, and kind of companies talking about themselves rather than their ICP. So I'm wondering if you can get into a little bit of that, and see your perspective on that. On how companies aren't doing a good job of storytelling, just to be clear. Pretty much. Yeah. Yeah. Yeah. I have a lot of beef when it comes to these sorts of things because a lot of b two b content sort of reads like a grocery list. So when I say to you, like, okay. I'm going to the store to get today, I'm getting apples. I'm getting, cumin, bread, butter. I could stop with that on that list at any time, and you'd be like, thank god that's over. Right? And that is most b to b SaaS companies because they're like, we have this feature. We do this. We're we're ranked on this sort of, like, Tableau or whatever. Right? And people are like, I feel sold too, and I also did not commit any of that to memory because it was just a list of things. And when we think of the neuroscience of it, which I'm not a neuroscientist, so I won't go too deep into it, you can really only remember seven things at once, and you really wanna preserve that brain space for things that actually matter to you. Right? So when it comes to storytelling, I feel like most b two b companies, the problem is the marketers, like, whether they're, like, head of marketing or a junior marketer, they are told that they have to basically be attributable. So they have to find MQLs, and a lot of the things that they are told to market are the things that are not super sexy about the product. So b two b companies are usually looking at their competitors, and they're like, how are we better than our competitors? That's what we should go to get with when they should be saying, what are the things that we can only say, and what is the story that we can tell to, make sure that people actually resonate with us? And even if we're not the best in class, then people will still buy from us. So that is how I feel about b two b SaaS marketing in general. There are some companies out there doing it well, but, I wanna stop there just to make sure that I've answered your question, and then we can can dive a. bit deeper. You have for sure. Yeah. I think no. Absolutely. Because I know we've we've talked in the past about, you know, the chemicals that fire off when you actually do tell a story, and how passive it can be if if there is no story attached to that. Right. Yeah. I mean, I'll try a bit of a demonstration there. But when I was reading that grocery list off to you, you were just like, okay. I probably don't even remember the grocery list anymore because it's not it's not exciting to our brains. Right? But, let me tell you about why I started Magic. So, twenty years ago, I lived in The UK, and I was being bullied at school. And, you know, I I thought to myself, like, what is a way that I can really relate to people and really get people to be my friend because I wanna be liked. Everyone wants to be liked. And so, I stumbled across, this YouTube channel or this, video at the time because I can't remember if YouTube was a thing back then. And it was showing, like, really basic hard magic to, like, just the world. Like, it was, like, the first time that I've seen magic be exposed like that. And, you know, the first trick that I ever learned, like, if I just stop the story there, like, people are pissed off because they're, like, we wanna know what happened. Right? So, I mean, it yes. Like, I I'm not gonna finish it just to piss everyone off on this call, but I just wanna demonstrate that, like, if you'd start telling a story, dopamine starts firing in your brain because you're expecting a reward, a payoff of some sort. But if you don't like, if you and if I don't resolve the conflict, then, you know, you're just like, that was not a great story. Or, like, I was so invested in the story, and I needed to I need to finish it. So with all great video content, I feel like it's really important to make sure that you're making that dopamine fire off and and also that you build to a good resolution so that everyone goes, okay. That was a great story, and then they commit it to memory because it's actually useful and impactful to them. But contrast that to a grocery list and, you know, you can kinda see why grocery lists don't work as well. Yeah. I mean, I can't remember a single thing that you put on that grocery list, but I will know about, you know, why you started magic. So that is that's that was a great Right. great explainer. And I kinda wanna I wanna go back a little bit to speaking about the outside of the box video that you had there with, like, the choose your own adventure. One, like, is is there any other format are there any other formats that you're working through similar to that? And I'm wondering, like, what are the actual metrics of those videos? Like, is there a lift? Are they working? Or is it just kind of for show? Yeah. So, the format that I've sort of been preaching since 2024, and I I I think I mentioned this to you when we last chatted. I've been saying that this format will be huge every year since 2024, and I've been wrong every year. So I'm hoping 2026 is the year that they actually start to take off. But there's this format called, interactive choose your own adventure. And for those of you that have maybe experienced this, there are platforms like VideoAsk or GoTolstoy that allow for this format. And, basically, what it is is, maybe I'm dating myself here, but has anyone read those Goosebumps books where, like, you choose your own adventure and you, like, read through, and then it's like, go to page 89 if you wanna go this way, that sort of thing? And then the more recent version. of that is, on Netflix with the the Bandersnatch series series for, Black Mirror. Yep. The the consumption rate of that episode, it was three hours long, and 85% of people finished it. And I thought that was so interesting because people are so curious about being in the driver's seat of a video, because they don't often have that feeling associated. When they're watching a video, it's like, okay. It's ten minutes long. I'm gonna watch for minute one, minute ten. When you introduce a format that allows you to skip around and consume the information the way you wanna consume it, it becomes much more powerful. So those platforms that I mentioned earlier, and many other ones, what they allow for you to do is, in our case, we would approach sales teams and we would say to them, hey. What are 10 questions that you get asked by your prospects all the time? And they would list out the 10 questions. And then we would say, okay. We're gonna come up with a five to six episode series where it starts with you saying, hey. Nice to meet you. I'm Adam Ola. This is an interactive video. You can click anywhere you want below. If you wanna book a call, you click here. If you wanna see, our stuff about SOC two compliance, which I don't know why anyone would, then you can click here. And it just gives them a ton of options for, navigating the video the way they want to. And in terms of the lift, we were seeing ridiculous things like 40 to 50% less time to close for some of the sales teams that we did this with. We were seeing eight to 10 times click through rates on demos because people felt informed enough to actually talk to a sales team. And, it's just an insane format for getting people to book a call with you because they're gonna watch tens of 13 videos of yours anyway. Why not all put it all into one container and allow them to be as informed as possible before talking to your sales team? So that is the format. Interactive. Choose your own adventure. And how does that translate when thinking about channels? Are there maybe not just for this in particular. I am curious about for this one in particular, but, when you're creating these videos, how does the distribution aspect come into play? Yeah. So for those one in particular, it's typically, like, email and landing pages. So we look at the landing pages where blogs are being most consumed, and we put them there, or we give sales teams a landing page to, like as a one pager to give to their prospects. Those, unfortunately, can live natively in any social media platforms like YouTube or LinkedIn, but you can link up to them on those platforms. They're just not as effective. But, I would say mainly, it's like a direct send that, you know, these are mostly consumed, and you can also track them better that way. Okay. Yeah. Interesting. And I'd love to now talk about, like, just all channels. When I'm thinking about all channels, how do you how would you rank the different channels when you're actually thinking about that? YouTube, LinkedIn, TikTok. Is there any that you would say are go to for b two b? I would imagine LinkedIn, but wondering if there's, you know, if you have a go to or if it's for a reason and a season kind of thing. Yeah. I mean, if you'd asked me three weeks ago, I would have said LinkedIn is number one for sure. I still think it's really good. It's just that there's not really longevity on the platform. So if you post something today, people will see it today, tomorrow, and three weeks from now, because LinkedIn sucks in terms of UI and UX. And, I mean, I'm very happy to say that on this platform because I really don't like it. And if I didn't have to be there, I wouldn't be. Anyway, I would say, right now, YouTube is probably the top platform, in my opinion. And the main. reason is because, with everything like, Claude and ChatGPT being more searched on, LLMs being more searched on, and AEO, GE, or whatever you wanna call it, what we're seeing is that it doesn't really matter how viral your YouTube video goes. There is a world in which it ranks in LLMs, so as a source. Right? Yeah. So if you make a video that says, like, how do you tell stories in b two b, and it gets 400 views, and then you ask ChatGee BT, like, how do I do better storytelling, or, like, what are agencies that I can go to for better storytelling? It will cite that 400 view video as a source. And, that's ranking over Reddit now, which is just insane to me. So, LLMs are seeing YouTube as a better source of truth than, Reddit currently. So that's the top platform. for yeah. I mean, it's changing literally constantly. I can't even it's very hard to keep up with how fast it's. changing. That's brilliant. And, also, I would imagine to your point with LinkedIn, I mean and you sort of kind of touched on this a little bit, but there's no there's no, content library in LinkedIn, like, versus YouTube. You know? You can kind of always go back to those ones. Yes. That's a great point. YouTube does allow you to point people to other videos as well, which is just brilliant. So if you can keep someone down the rabbit hole of your channel by making content that's relevant to that one person that we mentioned mentioned earlier and. send it through sort of like a rabbit hole of, hey. These are all the things you need to know. If they watch five to six videos of yours in one sitting and they run into the problem that your company solves, there's, like, a 90% chance that they'll go with your company versus anyone else. So it's just it's just a way better channel for indexing, like you said. It's a way better channel for ranking in LMS. And, overall, the format there tends to, inherently be better because most YouTube videos tend to steer towards storytelling in some capacity. So to me, it's just, like, the best platform out there. And on the GEO front, have you started to change the way you develop or think about creating videos, you know, in this new LLM discoverability world, or do you think that the the basis of storytelling has remained? I think a little bit of both. So, like, the basis of storytelling has remained and will continue to be a thing. What we started to suggest that our clients do is they make a second channel. And on that second channel, they take all of the questions that they're asked, on sales calls and all the questions they can surface in MLMs and make, like, a one to two minute really unsexy video so that they can rank. And I don't think this this will be a hack forever, but. for this year, if you're able to do that, then, it's a really good strategy for making sure you're discoverable. But I think for long term, like, 2027, 2028, storytelling will be, prime for for that on YouTube. Okay. That makes sense. And kind of switching gears here a little bit. In the past, when we spoken, you've described b to b video as a friendship. So, like, it takes months to build. Success shows up way after the fact. There's no, like, silver bullet single asset. So when a CMO wants pipeline attribution by next quarter, how do you have that conversation? I start by apologizing and say, I'm sorry. There's no easy way to tell you this. But the only way that that's going to happen is if you pour a ton of money into ads, and they have to be really good. The problem is you're not gonna know what really good looks like until, like, three or four weeks of testing those ads. But, at the same time, I would still advise them to make organic content that's storytelling related and teach us something, so that they can start building that relationship properly. The other the only other thing I can think of is, making sure that their sales team is equipped with video content and then, you know, very simply in their CRM, just indicating when someone used video in their sales cycle and when they didn't use it, and then, you know, making the case for the fact that video did, show pipeline lift or improve pipeline, acceleration by, just adding, like, a couple of them in there. There's no real quick way to show attribution and, make. You know? to what you wanted to do until you do paid ads, really. Yeah. A very constant struggle in the brand world is the. attribution spike for sure. Right. Alright. So to close out and we'll get into q and a, I think we have time for one or two questions. What would you say is the single, a the single decision a marketer needs to make before they start their next b two b video, for any of this to actually work? I guess going back to what we were talking about earlier, who is the one person that you wanna make this piece of content for? And I I think if you start there and you keep your content in line with that, you will always make good content. Okay. Amazing. I love it. Yeah. Alright. I'm gonna get into some q and a here. We have some great questions. Some we've already answered, like, how do you measure the success of videos? I think that's sort of we could I mean, you can sort of touch if there's anything else we haven't talked about there. Yeah. Like, Brian mentioned engagement. A lot of the time, what you'll hear is, especially from what I've seen in my experience, a lot of people on sales calls will say, like, oh, I saw this video, and that's what convinced me to kinda check you guys out. You'll hear that a lot. But that only comes at, like, the six to eight month mark if you've committed to making a bunch of content that's relevant. But a lot of it is honestly vibes. Like, if you're not doing paid ads, right, there's, only a few ways to get direct attribution, and, typically, they're not the full story. Makes sense. Sorry. I was just we have so many good questions. I'm trying to figure out which one we should we should look at, but let here's here's one. Let me share this with this with with the screen here. So do you see any struggle with videos going through in sales emails? It's so hard to avoid emails getting into the spam folders. I'm scared to add video or images, or links anymore. Yeah. It does happen from time to time. Typically, what we advise and let me know if this works for you because there's a chance that sometimes it won't. We add GIFs in the body of the email and then a link under it to let people know, like, hey. There's a video attached. We haven't run into a ton of, sort of, like, things ending up in spam, but send me a DM if, you're still running into that issue, and I can I can definitely help out? Okay. That sounds cool. Here's another one. This this is, like, very specific, but I think it's a great a great one. I'm a female tech founder and solo entrepreneur f b two b and tech SaaS. Branding is LinkedIn the branding on LinkedIn is static and simple, but it lands well with the ICP and has become recognizable to my product. How do I translate that in video, particularly if I need to insert myself in videos, which I haven't been doing so. far? So I would suggest a couple of things. Number one, take your posts that have done particularly well over the last year and then just talk about them on camera talking ahead. Right? If you get nervous on camera, which I won't assume that you do, but most people do, have a friend or a partner sit behind the camera while you talk about the things that did well for you on LinkedIn, and then send them to an editor. Don't look at them after you take the footage. Get them back and then post those, and they'll probably do just as well as what you posted initially. But really and truly, all you need to do is have a good sense of what people are interested in and then be the person saying it so they have a face associated with the product. I love that. Here's one more. I think we have time for two. more. How do you think about how do you go about starting to think about how to create videos that tell a story versus the generic grocery list? Do you have a framework perhaps that you tend to use when thinking about this? Yeah. I would say the easiest way to think about it is tell write down the story that you wanna tell and then pick somewhere in the middle of that story and draw people in that moment and work from there is what I would say. That will often guide you towards a really good hook because a hook is basically simulating, the just like dropping someone into a world, where they're disoriented and they want to figure out what's going on. So, if you're able to simulate that effect and you can send it to a couple of people to say, like, hey. Was this good or not? Then. that will that will probably guide you to some good places. I would get into it more, but I know we don't have a lot of time. But just think about it that way, and that will, that should help. Amazing. And, yeah, I think we have, yeah, about two or three minutes for this one. How should a team defend a long game video strategy internally when leadership wants immediate proof. We've touched on it a little bit, but I think some people probably want us to get a little bit deeper into that. Yeah. I mean, typically, what we have to do so, I actually have if you message me on LinkedIn, I have an autoresponder on that gives you, like, all of the stuff that you can use to fight for yourself internally, just in case anyone needs that. But, That's awesome. thank you. Basically, I would say when leadership is like, hey. We need immediate proof of video, then you have to tell them to run paid ads. But to defend the long term strategy, it basically just comes down to making sure that you are able to show examples of companies that have been in the game for a long time and are starting to see dividends paying from video right now. And then the other thing is, just ensuring that, like, I'm trying to think of the best way to say this. It it's it's all it's all time. That's the problem. But if you need to do it in a pickle, just give it to give videos to your sales team and then do a direct comparison between, hey. When video's in the sales cycle, this is how much faster we do it, and when it's not, this is how much slower it is. And, typically, when you get show proof on the sales side, everyone else relaxes and says, okay. Well, video must work. So that's, how I would summarize that. A follow-up on that. You mentioned a few times, trying to go through paid ads to see, like, the sort of what that maybe initial response could be. From a channel perspective, have you seen any success on a particular one over another to test Yeah. that I would say Meta Ads is probably still, like, supreme when it comes to running ads. They give you the best information. They allow? you to understand what's, like, next and how to, take the information that you have and, just kind of extrapolate from there. Whereas, like, other platforms don't have as much rich information. I'd say YouTube is up there as well. Nice. Yeah. Amazing. Adamola, thank you so much. This was more? super fascinating and always a pleasure to talk to you. Thank you again. For everyone in the audience, again, we will be sharing this recording at the end of the event, which will be tomorrow. Will be sort of same place, same time. We have one more speaker, fireside chat coming up in just about three to five minutes. Kathy McPhillips from MAKON and SmarterX, alongside, Cindy Duvall, who is at Goldcast and leads DemandGen. So stick around for that, after these messages, and, we will see you very shortly. Again, Adam Ola, thank you so much. Thank you for having me. Take, everyone. care. Hi. I'm Lauren from the Goldcast product team. I'm here to show you how to turn your webinars into highlight reels. We know every webinar like this one has quotable moments worth capturing, and that's why ContentLab has helped you pull the best clips and apply AI edits. But now you can go further. You can stitch the best quotes from across your webinar and different speakers into a single highlight reel. Let me show you. I've taken six clips from different speakers across this webinar, applied a speaker focus layout, and generated a reel, all in ContentLab. You can tell here that each speaker is generated into one of these clips, which I can reorder on the timeline. Layouts, as always, are listed here, and download are at the top. Let me play it back for you. What is the first thing you dig deeper into? Is it topic? 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