It’s no secret that B2B events have evolved rapidly over the past few years. What used to be a fun, “feel good” expenditure has transformed into a must-have channel for driving revenue.

While the overnight shift to digital events hasn’t been easy, it has come with a stellar silver lining. Today’s event marketers now have unprecedented access to the data they need to attribute real revenue to their events, and finally, win a seat at the revenue table.

Belinda Joseph, Head of Events at Goldcast shares a deep dive into how digital events can be a top pipeline driver for B2B brands.